Tag Archives: Persuasion

It’s Almost Impossible to Convince People They’re Wrong

The Havell’s coffee maker add and mHealth successes are just two examples of how it’s so much easier to introduce a new product, service or information if it ties in with the target audience’s aspirations.   The human tendency towards willful ignorance is not a new discovery. This has often been observed (in more friendly […]

Posted in Blog, Thought Pieces | Also tagged , | 3 Responses